100 years ago Max Braun founded his company for the construction of accessories. From the beginning the company was characterized by progressive ideas, innovative product solutions and the use of the latest technologies.

After the death of Max Braun his sons Artur and Erwin set out to create a new type of company for the modern era. A company that emphasized respect for people, both employees and customers alike.

Braun quickly established a network of designers that were influenced by the Ulm School of design and the Bauhaus movement. Within just 8 months they developed what was a radical new image for the company´s entire record player range. Audio products like the SK1 or the TS-G or G11 radios were received with great acclaim at the radio exhibition in 1955.

Not least with the start of Dieter Rams as Head of Design, Braun developed a reputation as a world famous design brand. Rams championed the systematic application of design, characterized by a new relationship between form and function and the company became the first to introduce “good design” to the mass market.

The most critical part of Braun’s design philosophy is more than just the products, it´s about the way products are made, the thinking that goes into making them. The so called “Haltung” of making things that are useful, simple and built to last. This hasn´t changed since 100 years and it will carry the brand into the next centenary.